global ip flagship store
Turning Fandom Experiences
into a New Culture
Photoism PLAY is a complex cultural space that brings diverse
fan experiences together under one roof—from photography to
merchandise, pop-ups, showcases, and community.
Photoism PLAY, the Flagship Store Where IPs and Fandoms Meet
Creating a new point of connection for global fandom business.
Photoism PLAY is a flagship store where you can directly encounter, capture, and keep your favorite IPs.
Expanding the value of IPs into everyday experiences, we propose new ways to continuously connect artists and fans.
01 PHOTO EXPERIENCE
Creating a Photo Experience Together with IPs
By adding interactive technology using IPs to PHOTOISM’s photography experience,
we deliver the joy of taking pictures together.
02 MD & album
The Joy of Collecting Content
Through a curated selection of albums, MD zones, photo cards, and limited editions,
we offer a hands-on experience of discovering and collecting your favorites.
03 pop-up & showcase
A Stage for Discovering New Content
We exclusively host dedicated pop-ups and showcases tailored to major events,
such as artists’ birthdays and comebacks.
04 social & community
A Community Space to Enjoy Together
By enjoying videos and content together and sharing experiences,
we create a space for ongoing connection that goes beyond a simple visit or purchase.
