SEOBUK is a global entertainment platform company that expands the possibilities of content through IPs and fandoms. Driven by our core value of “creating a culture everyone can enjoy,” we deliver a new kind of joy—empowering people to record and cherish their favorite content in their own unique ways within their everyday lives.

Our flagship brand, ‘PHOTOISM,’ has transformed taking pictures into a vibrant entertainment culture enjoyed by people worldwide.
Leveraging our extensive global network and deep expertise in IP collaborations, we provide a sensory experience that lets you capture and keep everything from ordinary daily moments to special encounters with content through photographs.

SEOBUK’s brands offer diverse ways to enjoy content:

At ‘PHOTOISM,’ you can capture your daily life and favorite IPs in photos, while ‘SNAPISM’ allows you to create and collect photo cards and custom merchandise.

At ‘WAKU WAKU,’ you can engage with your favorite IPs in even more dynamic ways through arcades and exclusive goods.

SEOBUK is expanding its customer touchpoints from offline spaces to online platforms, creating a virtuous cycle where a single IP evolves into a wide array of products and services. By introducing diverse IPs from around the world—including K-content—to broader markets, we are building a global entertainment ecosystem where anyone can keep their favorite content close and cherish it for a long time.